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Websites made with Google Business Profiles are turned off New Zealand

Google Business Sites Shut Down: What Businesses Need to Know

Attention business owners! Did you know Google Business Sites shut down on March 1st, 2024? This change impacted how businesses appear online. Don’t worry, this article will guide you through what happened and what you need to do to maintain a strong online presence going forward.

Understanding the Shutdown

Google Business Sites, a feature that allowed businesses to create basic websites through their Business Profiles, is no longer available. This change aimed to streamline the online presence for businesses by focusing on Google Business Profiles as the primary hub.

What Happened to Existing Sites?

If you had a website built through Google Business Sites, it stopped functioning on March 1st, 2024. There was a temporary redirect to your Google Business Profile until June 10th, 2024. After that date, anyone clicking on your old website link would encounter a “page not found” error.

What Should Businesses Do Now?

If you haven’t already, it’s crucial to establish a new website for your business. Here are some steps to consider:

  • Choose a website builder: Popular options include WordPress, Webflow, Shopify, and more. Each offers varying levels of ease of use, customisation, and cost.
  • Transfer content (if possible): While you may not be able to directly import content from your old Google Business Site, consider recreating essential information like business descriptions, contact details, and service offerings.
  • Maintain SEO presence: Moving to a new website can affect your search engine ranking. Strategies like redirecting old website URLs to relevant pages on your new site can help minimise SEO disruption.
Websites made with Google Business Profiles are turned off

Moving Forward

While the shutdown of Google Business Sites may cause some initial inconvenience, it presents an opportunity for businesses to build a more robust and customisable online presence. By creating a new website, you can take greater control over your brand’s digital identity and enhance your online reach.

In the wake of the Google Business Sites shutdown on March 1st, 2024, many businesses are left scrambling for a new online presence. Definition Web can be your partner in navigating this transition.

We offer website development services, creating user-friendly websites packed with features that go beyond the basic functionality of Google Business Sites. Think online blogs for showcasing expertise, robust SEO tools to improve search ranking, easy-to-use contact forms, seamless social media integration for wider reach, and even convenient push-to-call buttons to connect with customers instantly.

Definition Web can also help with SEO optimisation, ensuring your new website gets discovered by potential customers. Additionally, we can potentially assist with migrating valuable content from your old Google profile, saving you time and effort in rebuilding your online identity. Let Definition Web help you establish a strong, feature-rich website that takes your business to the next level. Get a free quote for your website today.

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